Refresh your website regularly

Text Box: Refresh Your Website Online success begins with first step

Have you looked at your business website lately? Is it time to give it a refresh look? To get you started these are the areas to look into:

Home Page

This is where your visitors see first, are they still relevant to what you do or sell? What about the images do they look out-of-date?

And if you decide to rewrite it, remember to keep it relevant and search engine friendly, focus on words or phrases that your customers and prospects will most likely to use to find you online.

Keep it simple, relevant and focus on benefits for your customers.

Visitor Sign up Box

This is where your website visitor can sign up to receive e-newsletters or sale alerts, and where you can turn an anonymous visitor into a qualified prospect. And as you know it – the more prospects you have the more chances you can convert them into paying customers.

If you haven’t already got one now is the time to implement one.

Navigation Links

Have you products or services outgrown your website? If so, now is the time to add new
items to your navigation. Once again, keep it relevant and don’t be cute with names so
your customers know exactly where to look.

What’s New

If you have a What’s New section on your website make sure the story is NEW, if you don’t think you can manage updating it at least once a month, call it something more relevant i.e. Notice-board or Articles

Legal Stuff

Are your terms and conditions covering everything that is to do business with you? What about your return/refund/warranty/privacy policies? Are they complying with the current legislations?

Currency and Freight

If you are selling products online the currency used and freight costs will also need to be covered. Make sure the freight you are charging is what it costs, and if you are an exporter regular checking on the conversation rate is a must to ensure you are not under sell yourself.

Search Engine Optimisation

Search Engines are the #1 way people find you online, so it is no wonder the topic are hot and forever complex and there is no quick fix. However, there are a few things you can do to improve the rankings:

*Well written content with good keyword selection and internal/external linking, Meta info etc.

*Paid or Sponsored listings and contextual listings etc.

*Regular content updates and Search Engine submissions

Better website guide