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Text Box: Maintaining at the Top Online success begins with first step

How to remain on top listing?

Search Engine positioning is an ongoing process that takes time, skill and patience. Schedule regular updates and keep those keywords and content fresh, and you'll be well on your way to holding your position. If you're frustrated because you're not getting the results you want, don't give up; it may take a few weeks or even months before you see the results you want. If you're still having problems, consider paying for sponsor links.

The following 10 tricks will keep your website from fading into oblivion.

Update existing content

If it's been a while since you last updated your website content, now's the time to do it. Update headlines, sub headlines and body text. Remember: Search engine spiders aren't looking for just any content; they're looking for content that's fresh and keyword-rich.

Add more content

Make sure there are at least 200 words on your main and landing pages. If there aren't, add more words. If there are, add 50 to 100 more words. Don't forget those keywords.

Add new pages

If you're trying to optimise an image-based or small website, add new content pages. Consider adding landing pages, articles, blogs, newsletter archives, site maps, etc.

Add internal page links

Link every page on your website to your main pages (i.e. home, about, products, etc.). Main links should appear near the top (i.e., top or side navigation) and should be repeated at the bottom of every page. Link to landing pages from within body text. Also, use your images to link to internal pages.

Add links to your website from relevant external sites

The key here is relevant. Link from sites that matter, such as online ads, published online articles, professional groups and organisations, testimonials from client sites, etc.

Rename pages

Incorporate your keywords into your page names. Don't just call your about page "About". Call it about_keyword.htm. For example, we are a Christchurch Website company, so our about page is: about_Christchurch_website_company.htm.

Rename images

If your images have generic names, rename them to include your keywords. For example, if you're a Christchurch-based dog sitter, don't name an image littledogpics.jpg; instead, name it Christchurch_dog_sitter_littledogs.jpg.

Update alt tags

Add alt tags to your images. Make sure your keywords are included as part of the tag. For example, if you're a residential painter, your alt tag should read: alt="residential_painter_yourname".

Update meta tags

Replace irrelevant keywords. Limit meta tag keywords and descriptions to the keywords and keyword phrases used on the page. Refresh your description meta tag regularly.

Update the page title

Update the title every few weeks or every other month. If you add another page by copying an existing page, make sure your page title and keywords coincide with the page content.

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